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1.
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Review the information above.
Explain what you expect to learn from this lesson. Next, review the vocabulary words and look for
them as you work through this lesson
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Just
as several factors can affect demand at all price levels, a separate set of factors can affect
supply. In this section, you will read about these factors that can affect supply, and the
factors that shift an entire supply curve to the left or right.
| Input Costs Any change in the cost of an input used to produce a good—such as raw
materials, machinery, or labor—will affect supply. A rise in the cost of an input will
cause a fall in supply at all price levels because the good has become more expensive
to produce. On the other hand, a fall in the cost of an input will cause an increase
in supply at all price levels. | | |
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2.
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Which statement is
true?
a. | A rise in the cost of an input will
cause a rise in supply while a fall in the cost of an input will cause an increase in
supply | c. | A rise in the cost of an input will
cause a fall in supply while a fall in the cost of an input will cause an increase in
supply | b. | A rise in the cost of an input will cause a fall in supply while a rise in the
cost of an input will cause an increase in supply | d. | A fall in the cost of an input will cause a fall in supply while a fall in the
cost of an input will cause a decrease in supply |
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Factors that
reduce supply shift the supply curve to the left, while factors that increase supply move the supply
curve to the right.
Effect of Rising Costs Think of the effects of input costs on the relationship
between marginal revenue (price) and marginal cost. A supplier sets output at the most
profitable level, where price is equal to marginal cost. Marginal cost includes the cost of the
inputs that go into production, so a rise in the cost of labor or raw materials will translate
directly into a higher marginal cost. If the cost of inputs increases enough, the marginal
cost may become higher than the price, and the firm may not be as profitable as it could
be.
If a firm has no control over the price, the only solution is to cut production
and lower marginal cost until marginal cost equals the lower price. Supply falls at
each price, and the supply curve shifts to the left, as illustrated in Figure
5.12. | Technology Input costs can drop as well. Advances in technology,
for example, can lower production costs in many industries. Sophisticated robots have replaced
many workers on assembly lines and allowed manufacturers to spend less on
salaries. Computers have simplified tasks and cut costs in fields as diverse as journalism
and architecture. E-mail that can be sent and received in an instant can replace
slowly delivered letters and expensive long distance phone calls.
Technology lowers
costs and increases supply at all price levels. This effect is seen in a rightward shift in the
supply curve in Figure 5.12. | | |
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3.
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Things that reduce the supply
shift the curve to the
a. | right | c. | horizontal | b. | left | d. | vertical |
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4.
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Imagine that you are a
contractor who builds homes in the Chula Vista area. You have no control of the price of homes
because the market keeps changing. You find that selling price of new homes has fallen and it now
costs you more to build the houses than you can sell them for. The cost of raw materials has risen
while the selling price for houses has fallen. What is your only option?
a. | cut the price of the
homes | c. | Raise the price of the
homes | b. | Produce more homes until the cost of building the homes equals the cost of
building them | d. | Produce fewer homes until the cost
of building the homes equals the cost of building them.
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5.
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Factors that increase supply
shift the supply curve to the
a. | right | c. | vertical | b. | left | d. | horizontal |
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6.
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Which graph best represents the
effects of higher costs?
a. | the one on the
left | c. | neither - this is a trick
question | b. | the one on the right |
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7.
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Adopting technology can have a
dramatic effect on a company. How would a company likely feel the effects of technology
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a. | technology is not likely to effect a
company’s production | c. | production costs will most likely decline | b. | production costs will rise
dramatically | d. | production costs will most likely
increase |
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Government’s Influence on Supply The government has the power to affect the supplies of
many goods. By raising or lowering the cost of producing goods, the government can encourage or
discourage an entrepreneur or an industry within the country or abroad.
Subsidies One method used by governments to affect supply
is to give subsidies to the producers of a good, particularly food. A subsidy is
a government payment that supports a business or market. The government often pays a
producer a set subsidy for each unit of a good produced.
Governments have several reasons
for subsidizing producers. European countries faced food shortages during and after World
War II. Although imported food is cheaper, European governments protect farms so that some will
be available to grow food in case imports are ever cut off. The government of France also
subsidizes small farms because French citizens want to protect the lifestyle and character of
the French countryside.
| Governments in developing countries often subsidize
manufacturers to protect young, growing industries from strong foreign competition. In the
past, countries such as Indonesia and Malaysia have subsidized a national car company as a source
of pride, even though imported cars were less expensive to build. In Western Europe, banks and
national airlines were allowed to suffer huge losses with the assurance that the government would
cover their debts. In many countries, governments have stopped providing industrial subsidies in the
interest of free trade and fair competition.
In the United States, the federal
government subsidizes producers in many industries. Farm subsidies are
particularly controversial, however, especially when farmers are paid to take land out of
cultivation to keep prices high. In these cases, more efficient farmers are penalized,
and farmers use more herbicides and pesticides on lands they do cultivate to compensate for
production lost on the acres the government pays them not to plant. | | |
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8.
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How does the government effect
supply produced by companies?
a. | They use their power to change the
cost of production | c. | They issue laws
that dictate what the demand for products will be | b. | They issues laws that dictate what the supply of products
will be | d. | Government action has no effect on supply
whatsoever |
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9.
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The government wants to
encourage people to use solar power. They will pay part of the cost of having solar power installed
in your home. Is this a subsidy?
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10.
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Which government activities
below can be considered a subsidy? pick 3
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Taxes A government can reduce the supply of
some goods by placing an excise tax on them. An excise tax is a tax on the production or sale
of a good. An excise tax increases production costs by adding an extra cost for each unit sold.
Excise taxes are sometimes used to discourage the sale of goods that the government thinks
are harmful to the public good, like cigarettes, alcohol, and high-pollutant gasoline. Excise taxes
are built into the prices of these and other goods, so consumers may not realize that they are paying
them. Like any increase in cost, an excise tax causes the supply of a good to decrease at all price
levels. The supply curve shifts to the left.
| Regulation Subsidies and excise taxes represent ways that government directly affects supply by
changing revenue or production costs. Government can also raise or lower supply through indirect
means. Government regulation often has the effect of raising costs. Regulation is government
intervention in a market that affects the price, quantity, or quality of a good.
For many
years, pollution from automobiles harmed the environment. Starting in 1970, the federal government
required car manufacturers to install technology to reduce pollution from auto exhaust. For
example, new cars had to use lead-free fuel because scientists linked health problems to lead
in gasoline. Regulations such as these increased the cost of manufacturing cars and reduced the
supply. The supply curve shifted to the left. | | |
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11.
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What effect do excise taxes
have on products?
a. | It reduces supply and makes the
supply curve shifts to the right | c. | In increases supply because the cost of products is now
higher | b. | It increases demand for products | d. | It reduces supply and makes the supply curve shift to the
left |
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12.
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What do we call
government intervention in a market
that affects the price, quantity, or quality of a good.
a. | score
keeping | c. | investment | b. | regulation | d. | privatization |
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13.
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When the government demanded
that cars have pollution controls, how did the supply curve shift?
a. | to the
right | c. | horizontal | b. | to the left | d. | vertical |
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Supply in
the Global Economy As
you read in earlier chapters, a large and rising share of goods and services is produced in one
country and imported by another to be sold to consumers. The supplies of imported goods are
affected by changes in other countries. Here are some examples of possible changes in the
supply of products imported by the U.S.
• The U.S. imports carpets from India.
An increase in the wages of Indian workers would decrease the supply of carpets to the U.S.
market, shifting the supply curve to the left. • The U.S. imports telephones from
Japan. A new technology that decreases the cost of producing telephones would increase the
supply of telephones to the U.S. market, shifting the supply curve to the right. • The
U.S. imports oil from Russia. A new oil discovery in Russia would increase the supply of oil to
the U.S. market and shift the supply curve to the right.
| Import restrictions also affect the
supply curves of restricted goods. The total supply of a product equals the sum of imports
and domestically produced products. An import ban on sugar would eliminate foreign
sugar suppliers from the market, shifting the market supply curve to the left. At any price,
a smaller quantity of sugar would be supplied. If the government restricted imports by
establishing an import quota, the supply curve would shift to the left, but the shift would be
smaller than it would be for an absolute ban on sugar imports.
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14.
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What is the total supply of a
product.
a. | the total produced in side the
country plus the total imported | c. | the total produced domestically | b. | the total demand plus the total
supply | d. | the total imported from other
countries |
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15.
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Canada, the U.S. and Mexico
have a treaty called the North American Free Trade Agreement. (NAFTA) It allows for the free exchange
of goods across borders. The workers in Mexico make $3 to $4 dollars an hour while American workers
make about $15 an hour. How is NAFTA likely to effect the unemployment rate in the United
States?
a. | More
unemployed | c. | Unemployment about
the same | b. | Less unemployed | d. | There is no way to tell |
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16.
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The U.S. and Cuba produce large
quantities of sugar. At the present time the U.S. does not import any sugar from Cuba. It is called
an embargo on Cuban sugar. The U.S. has just begun to restore relations with Cuba. What will happen
to domestic (U.S.) sugar supplies if we start to import sugar from Cuba. First think how the supply
of sugar will affect price. Next consider the supply of domestic sugar in
response.
a. | domestic supply will
increase | c. | domestic supply
will stay about the same | b. | domestic supply will decrease | d. | there is no way to tell what domestic supply will be until it
happens |
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Other
Influences on Supply While government can have an important influence on the supply
of goods, there are also other important factors that influence supply.
Future Expectations of Prices If you were a soybean farmer,
and you expected the price of soybeans to double next month, what would you do with the crop
that you just harvested? Would you sell it right now, or hold on to it until soybean prices
rise? Most farmers would store their soybeans until the price rose, cutting back supply in the
short term.
If a seller expects the price of a good to rise in the future, the seller will
store the goods now in order to sell more in the future. On the other hand, if the price
of the good is expected to drop in the near future, sellers will earn more money by placing
goods on the market immediately before the price falls. Expectations of higher prices will
reduce supply now and increase supply later, and expectations of lower prices will have the
opposite effect.
In Chicago there is a market, much like the stock exchange, where people buy
and sell commodities such as food to make money. The idea is to buy food at a low price, hold on to
it, and then sell when the price goes up. Of course if the price of the food falls you could
loose money.
The Chicago Commodities
Exchange | Inflation Inflation is a condition of rising prices. During periods of inflation,
the value of cash in a person’s pocket decreases from day to day as prices rise. Not too
long ago, one dollar could buy a movie ticket or a small meal, but inflation over many
years has reduced the value of the dollar. However, a good will continue to hold its value,
provided that it can be stored for a long period of time. When faced with inflation, suppliers
prefer to hold on to goods that will maintain their value rather than sell them for cash that
loses its value rapidly. As a result, inflation can affect supply by encouraging suppliers to
hold on to goods as long as possible. In the short term, supply can fall
dramatically.
During the Civil War, the South faced terrible inflation. The prices of most
goods rose very quickly. There were shortages of food, and shopkeepers knew that prices on
basic food items like flour, butter, and salt would rise each month. A few decided to hoard
their food and wait for higher prices. They succeeded too well; the supply of food fell so much
that prices rose out of the reach of many families. Riots broke out in Virginia and elsewhere
when hungry people decided they weren’t going to wait for the food to be released from
the warehouses, and the shopkeepers lost their goods and their
profits.
Number of Suppliers One additional factor to consider
when looking at changes in supply is the number of suppliers in the market. If more
suppliers enter a market to produce a certain good, the market supply of the good will
rise, and the supply curve will shift to the right. On the other hand, if suppliers
stop producing the good and leave the market, the supply will decline. There is a
positive relationship between the number of suppliers in a market and the market supply of
the good.
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17.
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You are a farmer who grows
corn. You believe that in 6 months the price of corn will rise dramatically. What would you do to
maximize your profits?
a. | Sell now
| c. | Do not sell at
all | b. | Hold on to your corn and sell in 6 months | d. | Sell now and charge more for your
corn. |
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18.
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Ethanol is made from corn. Cows
eat corn. The government requires all gasoline to contain a certain amount of ethanol. THINK!! How
will this effect the future price of meat?
a. | The price of beef will
rise | c. | The price of beef is not effected
because the government does not require cows to eat corn | b. | The price of beef will
fall | d. | The price of beef will remain the
same |
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19.
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Inflation is a measure
of
a. | how many goods and services are
controlled by government price supports | c. | how many goods and services a dollar will
buy | b. | how many people have full time jobs in the
economy | d. | how many goods and services are available for
purchase |
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20.
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In 1950 I quit school and went
to work full time. I made 75 cents an hour. Gasoline cost 25 cents a gallon so I could buy about 3
gallons of gas for an hours work. Today gasoline costs about $3.50 a gallon but a starting wage is
about $10. an hour. What effect has inflation had on the price of a gallon of
gasoline?
a. | Has had no effect at all. Gasoline
costs about the same today as it did in 1950 | c. | Inflation has made the price of gasoline go
higher | b. | The price of gasoline has risen dramatically | d. | Inflation has made the price of gasoline go
lower |
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21.
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Victor Santana owns a small
Mexicans restaurant in a small town. Everyone loves Victor’s Mexican food and he makes a good
living with his restaurant. Sensing the demand for Mexican food, Taco Bell opens a restaurant in the
small town. Then two other people open Mexican restaurants in the same town. What can we expect the
market supply of taco’s to be in this small town?
a. | the supply of taco’s will go
down | c. | `there should be no change in the
supply of taco’s | b. | the supply of taco’s will rise | d. | because of the competition everyone will eat more
taco’s |
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Where Do
Firms Produce? So far we
have ignored the issue of where firms locate their production facilities. For many firms, the
key factor is the cost of transportation—the cost of transporting inputs to a production
facility and the cost of transporting the finished product to consumers. A firm will locate
close to input suppliers when inputs, such as raw materials, are expensive to transport.
A firm will locate close to its consumers when output is more costly to transport.
For
an example of a firm that locates close to its input suppliers, consider a firm that cooks
tomatoes into tomato sauce. Suppose that a firm uses seven tons of tomatoes to produce one ton
of sauce. The firm locates its plant close to the tomato fields—and far from its
consumers— because it is much cheaper to ship one ton of sauce to consumers than to ship
seven tons of tomatoes to the plant. Tomato sauce producers cluster in places
like California’s Central Valley where weather and soil conditions are favorable for
the growing of tomatoes.
| For an example of a firm that locates close to its
consumers, consider a firm that bottles soft drinks. The firm combines concentrated syrup with
local water, so the firm? ’s output (canned drinks) weighs more than its transportable
input (syrup). As a result, the firm locates close to its consumers—and far from its
syrup supplier—because the firm saves more on transporting soft drinks than it pays to
transport its syrup. In general, if a firm’s output is bulky or perishable, the firm will
locate close to its consumers.
Other firms locate close to inputs that cannot be
transported at all. Some firms are pulled toward concentrations of specialized workers such as
artists, engineers, and programmers. Other firms are pulled toward locations with low energy
costs. Many firms locate in cities because of the rich variety of workers and business services
available in urban areas. | | |
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22.
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Which statement below is
true
a. | Companies will try to locate their
factories in places that minimize transportation costs | c. | Transportation costs are the same all of the country so it does not
matter | b. | Companies have little concern over transportation
costs | d. | Transportation costs do not matter because they are tax
deductible |
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a. | subsidy | c. | regulation | b. | excise tax |
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23.
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a tax on the production or sale of a good
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24.
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a government payment that
supports a business or market
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25.
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government intervention in a
market that affects the production of a good
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