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ECON CH-7 MARKET STRUCTURES

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

When the government deregulates a product or service, what happens to it?
a.
The product or service is available to more people.
b.
Some government regulations over the industry are eliminated.
c.
The product or service becomes cheaper.
d.
Government control over the industry is stopped.
 

 2. 

What was the chief effect of the Sherman Antitrust Act?
a.
The federal government won the power to prevent monopolies and mergers that interfered with trade between states.
b.
Microsoft required personal computer manufacturers to include its web browser with the Microsoft Windows operating system.
c.
John D. Rockefeller formed the Standard Oil Trust as a protected natural monopoly.
d.
The federal government repealed regulations that controlled the airline and trucking industries.
 

 3. 

Which of these industries has NOT been considered a natural monopoly in the past 30 years?
a.
water
c.
diamonds
b.
phone service
d.
electricity
 

 4. 

How much control over price do companies in a perfectly competitive market have?
a.
some
c.
none
b.
total control
d.
very little
 

 5. 

Sunshine Island has three large supermarkets that supply most of the groceries for the island’s population. A gas station also sells a very small selection of groceries. How would you describe the market for groceries on Seaside Island?
a.
perfect competition
c.
monopolistic competition
b.
monopoly
d.
oligopoly
 

 6. 

Complete this sentence: In a monopoly market, the market quantity sold will be _____ the quantity sold in a perfectly competitive market.
a.
less than
c.
equal to
b.
greater than
d.
greater than or less than
 

 7. 

Why do companies practice price discrimination?
a.
Price discrimination provides individual producers with an advantage in perfectly competitive markets.
b.
Price discrimination recognizes that groups of consumers are willing and able to pay different amounts and maximizes profits by charging each group a different price.
c.
Price discrimination enables companies to charge all consumers the same price for a good or service.
d.
Price discrimination allows companies to defend an illegal monopoly against free market competition.
 

 8. 

Cartels are difficult to operate for which of the following reasons?
a.
They are illegal worldwide.
b.
The products are perfectly competitive.
c.
They work only if members keep to their agreed output.
d.
Firms in a cartel are likely to lose money.
 

 9. 

What happens to a monopolistically competitive firm that begins to charge an excessive price for its product?
a.
The government will regulate the price.
b.
Consumers will substitute a rival’s product.
c.
Consumers will boycott the product.
d.
The firm will go out of business.
 

 10. 

Which of these companies has NOT been forced to split up by the federal government?
a.
Microsoft
c.
American Tobacco Company
b.
Standard Oil Trust
d.
AT&T
 

 11. 

A monopolist will set its production at a level where marginal cost is equal to
a.
total revenue.
c.
the equilibrium market price.
b.
quantity supplied.
d.
marginal revenue.
 

 12. 

Which of the following industries have been deregulated in recent years?
a.
airlines
c.
pharmaceuticals
b.
low-cost housing
d.
steel
 

 13. 

If a firm enjoys economies of scale,
a.
its total costs will decrease as production increases.
b.
its average total cost will decrease as production increases.
c.
its marginal revenue will increase as production increases.
d.
its average total cost will increase as production increases.
 

 14. 

Why does the government sometimes give monopoly power to a company by issuing a patent?
a.
The company can then profit from their research without competition.
b.
The government does not want competition for the product.
c.
The company makes a product better than anyone else’s.
d.
The company pays the government for the patent.
 

 15. 

Which of the following is a product that is considered a commodity?
a.
automobiles
c.
writing paper
b.
feed corn for cattle
d.
apples
 

 16. 

Which of the following is NOT a form of nonprice competition?
a.
advertising
c.
physical characteristics
b.
location
d.
discounts
 

 17. 

What is monopolistic competition?
a.
one company selling several different products under different names
b.
one company selling the identical product under different names
c.
a very few companies selling identical products
d.
many companies selling similar but not identical products
 

 18. 

How does a natural monopoly function?
a.
A few firms are in perfect competition.
b.
A single firm supplies all the output.
c.
The government supplies all buyers with the product.
d.
Imperfect competition makes it difficult for firms to do business.
 

 19. 

Complete this sentence: In a monopoly market, the market price will be _____ the price in a perfectly competitive market.
a.
equal to
c.
less than
b.
greater than or less than
d.
greater than
 

 20. 

How does a company arrange to sell its products to people who are unwilling to pay the top price for them?
a.
by charging different prices according to the group to which the buyer belongs
b.
by charging each customer the maximum amount they are willing to pay
c.
by allowing rebates to some preferred customers who buy a lot of goods
d.
by changing the product and selling a lesser one to people who are unwilling to pay for the top product
 

 21. 

What kind of market runs most efficiently when one large firm supplies all of the output?
a.
a natural monopoly
c.
perfect competition
b.
a network
d.
imperfect competition
 

 22. 

What is one of the effects that the Internet has had on business?
a.
It has decreased the kinds of goods that are available to individual buyers.
b.
It has increased the prices of goods that are not bought on the Internet.
c.
It has reduced start-up costs for many businesses.
d.
It has led to new monopolies in many industries.
 

 23. 

Which of these will NOT lead to a monopoly?
a.
antitrust laws
c.
a license
b.
a patent
d.
a franchise
 

 24. 

What is the definition of an oligopoly?
a.
eight to ten firms producing 90 percent of the output
b.
one firm producing 95 percent of the output
c.
two to four firms producing 70 percent to 80 percent of the output
d.
eight to ten firms producing 60 percent to 70 percent of the output
 

 25. 

Which of these is an example of economies of scale?
a.
A restaurant charges customers $1 a glass for water that was once provided for free.
b.
A ranch increases its profits by expanding from 400 to 800 cattle without buying or renting additional land.
c.
A shoe store finds it can increase profits by hiring high school students who are willing to work for minimum wage.
d.
An Internet access company charges customers different rates for using the Internet at different times of day.
 

 26. 

Which of the following is NOT an example of barriers to entry?
a.
Cable companies must lay miles of undergound cable before they can serve a single customer in a new market.
b.
In some counties, laws require retail stores to be closed on Sundays.
c.
An entrepreneur wishing to own a clothing store must rent a building, hire workers, and buy clothing for sale.
d.
A person who wishes to practice medicine is required to attend medical school, complete an internship, and pass a state exam.
 

 27. 

What is one kind of monopoly that the U.S. government generally permits?
a.
low-price gasoline
c.
professional sports leagues
b.
the telephone company
d.
certain kinds of medications
 

 28. 

Which of the following is NOT a condition for perfect competition?
a.
Sellers offer a wide variety of products.
b.
Sellers are able to enter and exit the market freely.
c.
Buyers and sellers are well informed about products.
d.
Many buyers and sellers participate in the market.
 

 29. 

When is a buyer NOT willing to spend a lot of time and energy researching the market?
a.
when prices vary but quality is the same
b.
when the savings to be made are small
c.
when there are many identical products available
d.
when buying a large quantity of goods
 

 30. 

Which of the following markets is an example of monopolistic competition?
a.
water
c.
bookbags
b.
bus tickets
d.
oranges
 

 31. 

Which of the following statements is true about profits in a monopolistically competitive market?
a.
Many firms will earn profit in the short term, but they must constantly innovate and compete to earn profits in the long term.
b.
Monopolistically competitive firms are as profitable as monopoly firms.
c.
Profits are rare in monopolistically competitive markets.
d.
Most firms will earn substantial profits from year to year.
 

Matching
 
 
Identifying Key Terms
Match each term with the correct statement below.
a.
economies of scale
f.
price war
b.
trust
g.
antitrust laws
c.
franchise
h.
market power
d.
oligopoly
i.
differentiation
e.
barrier to entry
j.
perfect competition
 

 32. 

a series of competitive price cuts that lowers the market price below the cost of production
 

 33. 

factors that cause a producer’s average cost per unit to fall as output rises
 

 34. 

making a product unlike other products
 

 35. 

an illegal grouping of companies that discourages competition
 

 36. 

a market structure in which a large number of firms all produce the same product
 

 37. 

the right to sell a good or service within an exclusive market
 

 38. 

a market structure in which a few large firms dominate a market
 

 39. 

any factor that makes it difficult for a new firm to become part of a market
 
 
Identifying Key Terms
Match each term with the correct statement below.
a.
start-up costs
f.
commodity
b.
merger
g.
price fixing
c.
cartel
h.
price discrimination
d.
license
i.
monopoly
e.
deregulation
j.
patent
 

 40. 

division of customers into groups based on how much they will pay for a good
 

 41. 

the removal of some government controls over a market
 

 42. 

combination of two or more companies into a single firm
 

 43. 

a license that gives the inventor of a new product the exclusive right to sell it for a certain period of time
 

 44. 

a product that is considered the same no matter who produces it
 

 45. 

the expenses a firm must pay before it can begin to produce and sell goods
 

 46. 

a market dominated by a single seller
 

 47. 

a government-issued right to operate a business
 



 
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